Behind the Scenes with Canvas Rebel: Meet Jillian Beyer

January 9, 2025 Jillian Beyer

Jillian has come a long way since sharing her dreams of becoming a fashion designer with her Kansas City high school paper (don't worry - we've almost convinced her to let us post it). This week, stemming from the Canvas Rebel article " Making your clients feel loved," Jillian's discussion with Canvas Rebel blossomed into a great afternoon getting into the mind of our founder—on her path, philosophies, and a trip down memory lane of lesson learning and highlights with JVB.

See the excerpt below:

CANVAS REBEL:

We caught up with the brilliant and insightful Jillian Beyer a few weeks ago and have shared our conversation below.

Jillian, appreciate you joining us today. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

One of the most memorable ways we’ve shown our appreciation for our customers was through the “Bikini Scenes & Swifty Dreams” giveaway in 2023. In the early days of JVB Swim, we organized a contest to give a lucky winner and their guest an unforgettable experience with a curated trip to California. The prize included floor seat tickets to the highly coveted Taylor Swift Eras Tour at SoFi Stadium, travel accommodations including airfare, safe and reliable transportation provided by Ride Alto, and a weekend stay gifted from The Sea Sprite Motel. It truly was a dream come true for the winner and her bestie, both Swifties from Chicago. Staying at the Hermosa beachfront property, they could relax on the sand or walk just around the corner to the Hermosa Beach Pier—where Taylor Swift was honored with the first-ever Icon Award at the 2019 Teen Choice Awards.

To make the experience even more special, the winners were welcomed at their beachfront stay with a curated JVB Swim gift suite. The highlight of the weekend for me, however, was the morning after the concert. I had the chance to meet the winner and her guest, Bri and Meghana for a beachside gathering, where we swapped stories, shared highlights from the Eras Tour concert, talked about their adventures exploring the greater Los Angeles area, and, of course, listened to how much they loved their JVB Swim pieces and how exciting the entire experience had been.

This giveaway wasn’t just about the prize—it was about creating a once-in-a-lifetime experience that made our customers feel truly valued. It reflected the heart of JVB Swim: celebrating our customers, building a genuine community, and making them feel like a cherished part of our story. When I attended the Eras Tour in Kansas City, there was a particular moment when I felt pure joy, serenity, and magnificence reverberate through the venue. I bottled up that feeling and often revisit it when facing doubt or challenges—reminding myself that if you block out the noise, stay true to yourself and your art, you can persevere and achieve your dreams.

Taylor Swift has empowered women and created a safe space for vulnerability, which is exactly what JVB Swim is striving to do as we redefine the swimwear space. Every piece we create reflects our commitment to timeless design, sustainability, and empowering women to feel confident and comfortable. This dedication lies at the heart of everything we do, ensuring that every interaction and product delivers a meaningful and lasting experience for our customers.

Jillian and the Contest Winners, Bri & Meghana, the morning after the Eras concert at their dream-cation lodging, The Sea Sprite Motel.