Besties match ~ Chanel's Nevold and the Future of large scale holistic production

If Besties don't copy, they match, then Chanel and JVB must be besties. Let me tell you how:

Chanel announced the launch of NEVOLD, a subsidiary that focuses on the reduction of fashion biwaste through the use of scraps and the repurposing of unsold products. Sound familiar? It may, because this has been JVB’s mission and practice since our conception. I wrote about the inspiration for JVB and a zero-waste holistic production loop. The commitment begins at conception. Collections are designed around curated luxury deadstock fabrics - we’re not spinning yards, dying fibers, going through hundreds of lapdips or strike-offs, not using oil to spin more yarns to weave more fabrics, and polluting the local water sources. No, we're saving luxury fabrics that would otherwise end up in landfills, and curating limited edition collections. So while this is great for Chanel, it’s also a strong business move. It will be exciting to see how they repurpose their unsold product - are they breaking it down to the item’s materials or updating and revising the design like JVB did with the Bikini Bar? 

”The set was designed by Jesse, updating the tropical palm ties from the lace, shown on neck, to olive green ties, as seen on the chest tie, at the Bikini Bar in early June.

The Bikini Bar is an immersive experience where you can design your own Bikini. Styles to choose from include not only custom pieces, made from unused production materials, but also redesigned unsold products, and the ability to customize your design. For Chanel’s Nevold, It would be amazing to see deconstructed purses ready to be reimagined for couture week as their signature skirt and jacket look. How long will the materials have been in the vault? Are these unsold products from last season? Three years ago?  Could linen and silk pieces be dyed from the waste of Paris juiceries?   It has been fun for me as a designer and a businesswoman to challenge how I look at not just designs and ideas for new lines, but also at methods and technology to further our mission. When a iconic and industry giants take measures like Chanel’s Nevold, the needle is moved. This is going to become an industry trend - think of the unsold t-shirts at Nike outlets, being brought back and reused - the massive amounts of cutting waste that Wal-Mart can redevelop. Even going a step further, like how Loewe used orange peel food waste to create fibers, so Amazon, Target, and vertical chains can look at waste holistically across private label department products to meet consumer demands for sustainable and non-toxic goods, and create efficiencies. 

BEA Oganics, a sustainable label in LA rose to rapid social growth for her organic food-dyed athleisure.

With technology advancements furthering while supply chains become hard pressed, sustainable adaptation that has been used on more local and independent businesses, like Bea Organics, can be brought into the mass market cost-effectively with holistic unification. Chanel, a privately owned company, has an opportunity to set a new standard. So, if you’re excited about shopping Chanel’s NEVOLD and the future of fashion, then shop JVB now, because we’re already doing it.